steps to a better website
20[+] Steps to a Better
- Put together your company’s website
task force – with a remit to fix up and maintain the website.
- Schedule time into your calendar when
the website task force will meet. This should be often at first
and then less so as the site moves from fixes to maintenance.
- Identify fixes: what needs to be put
right, and maintenance: what needs to be kept up-to-date on
the website. Things that need to be fixed can be broken down
in to critical and non-critical. Critical is things like broken
links, changes in personnel, etc.
- Your website is the shop window of
your company to the world. There is no reason your shop window
cannot look better than the biggest players in your industry.
So check out competitors' sites and work out a strategy to bettering
them in areas you decide: more friendly, better design, more
- Do you have a budget? The budget can
go on improvements in functionality, professional copywriting
and professional imagery.
- Is it immediately clear what your company
does? If a visitor has to spend time figuring it out, consider them
gone. It may be obvious to you, but is it obvious to a layman?
Write down a list of 3 things a visitor might want to know about
your company. Is it clear on the homepage where to go to find
out these 3 things?
- Does your site have a clear call to
action on every page? A call to action is “buy now”,
“contact us now”, “make an appointment”,
- Does a visitor visit your site in their
freetime, or during business hours? Is your site for amusement,
or for information? If it is amusement then you are excused
using devices to keep them there. Animations, smiley faces,
etc. This is called “eye candy”. Someone visiting
a B2B website does not want “eye candy”. In fact
animations are likely to irritate them.
- Some design tips: black text on white
background is easier to read. Arial, Times New Roman, Verdana
and Helvetica are default fonts that every browser will have.
If your text is not one of these fonts, then make sure it is
- Put a date script on the homepage which
shows today’s date. This will immediately give the impression
the site is up to date. If you have something that says this
site was last updated on March 3, 2004 – you have a problem.
- Consider your text content: is there
a lot of lengthy material? Visitors like to skim through content
on the web. If you need to put lengthy material on the site,
is there a print option? Print option or downloadable PDFs are
good practice – so visitors can read the content away
from the screen.
- Consider your use of photos and graphics:
are these from stock, or were they originals? If they are stock
then is very possible other sites are using them, even your competitors.
If you shot your own photos you may consider getting a professional
to re-shoot them. Your website will look miles better.
- Identify your competitors sites. Compare
them to yours. Be honest. What are they doing right, and what
are you doing better? Refer back to your competitors regularly.
Competition makes for better results.
- Appoint a webmaster – put their
email address on the website (firstname.lastname@example.org) and
encourage visitors to report problems or mistakes.
- Does your site use case studies or
testimonials? Research shows that visitors respond better to
case studies and testimonials than other types of content.
- How old is your most recent news, or
other latest content? A good rule of thumb is: don’t expect
visitors to return to your website since your last update.
- Consider is your website there to provide
due diligence for your business – so potential customers
can check you out? Or, do you expect your customers to visit
on a regular basis (for updates, latest news, promotions, etc.)
Then cater to the need.
- Monitor your traffic analysis. What
pages do visitors go to the most? Perhaps you should pay more
attention to these pages.
- Does your site have meta-tags so search
engines and directories can index it? Check your source code
and change your meta-tags at least every 6 months. Better if
it is every month. When your site is re-indexed it usually appears
higher in the search engine list.
- Do you encourage people to visit your
website? If not, this suggests you have something to hide. Go
back to 1. and start that website task force.
- (BONUS) Call Spin and make an appointment.
We will audit your site and give practical advice for improving